From the Dept. of the Obvious

Societies the world over seem always to be moaning about the declining educational standards of "today's youth." Finally, amidst all the stories of gloom and doom, a bright spot:

The young are using alcohol labels to work out the fastest, cheapest way to get drunk.
A study of university students found they use the information on the labels [...] to pick stronger drinks.
[...]
"They also use the labelling to reduce the amount of liquid consumed; reduce the time taken to get drunk."

Never under-estimate the resourcefulness of the young, that's what I always say!